“Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that's creativity."
What it is
Information architecture is the structure and navigation of a Web site or Web-based application. A well-designed information architecture provides effective, goal-oriented interactions between users and the Web site or Web application and helps answer questions such as:
How It Benefits You
What We Do
To design an effective information architecture, we first focus on understanding the target user and identifying their goals and tasks that must be supported by the web site or application. For this stage, we use one or more of the following information-gathering activities:
Using this information, we group the site content it into a logical and streamlined organization, using techniques such as card sorting and card-assignment among others. The goal is to organize the site around readily understandable interaction models, with the structure being neither too broad nor too deep, but intuitive and inviting further exploration.
From this site organization, the site's navigation logically follows. Often, multiple navigation paths are provided to support a diversity of audiences and tasks. We also develop labeling systems that provide a strong "scent" for information and invite site exploration. We may also design information on individual pages to facilitate navigational flow by making certain options particularly salient. Finally, we design supplemental navigational systems such as search/browse systems and site maps.
The main deliverable for depicting the information architecture is a site map. Site maps are graphical representation of the site's structure and show the following:
Where necessary, site maps maybe accompanied by sketches of content layouts for important pages on the site such as home page, navigational landing pages, and so forth.
To learn more about how we can design the information architecture of your company's Web site or application, please write to us or call us directly at +1 303-521-0075.
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